Loved by 30.000+ customers
Beauty that adapts
to you.
No shade walls, no guesswork. Formulas that read your skin and settle into it, not on top of it.
- Free shipping over $42
- 30-day money-back guarantee
- Ships in 24-48 hours
Bestsellers
Why Novelle
One formula. Every skin tone.
Most beauty asks you to find yourself on a shelf of twenty near-misses. We build formulas that adjust to you instead — so the shade is right the first time, and it still looks like your skin at the end of the day.
One shade fits every tone
Lip stain lasts all day
Built-in sun protection
Money-back guarantee
Ships within 48 hours
Loved by 30.000+
Verified purchase
I honestly thought my foundation days were over. At 61, everything I tried would settle into my smile lines within an hour and turn orange by lunch. I'd resigned myself to just using tinted moisturiser.
Verified purchase
In 25 years I've spent thousands on foundation. High-end, drugstore, luxury brands, custom-mixed — I tried it all. Nothing worked on my 54-year-old skin. They all settled into my pores.
Verified purchase
As a makeup artist for 30+ years I've worked with every foundation on the market. I'm 63 and I've never found one that works this well on mature skin, including my own.
Verified purchase
I've spent over $300 in the past year alone returning foundations that didn't work. Wrong shade, oxidised, settled into lines — you name it. I was terrified to try another one.
How it works
Frequently asked questions
Where do you ship to?
Destinations and rates are shown at checkout before you pay.
How long does delivery take?
Orders leave our warehouse the same working day. Delivery time depends on your destination.
What's your return policy?
30 days from delivery, money back, no forms to fill in.
Are your products cruelty-free?
We don't test on animals at any stage.
Will it suit sensitive skin?
Our formulas are designed to be non-comedogenic and gentle. We always suggest a patch test first.
Can I change my order after placing it?
Contact us the same day and we'll amend it if it hasn't shipped.
Do I pay import duties?
Any duties are calculated and shown at checkout.
