The viral peel-off lip stain
The viral Peel-off Lip Stain
$49.00
$29.00Save 40%
- Deep pigmented colour
- Smudge-proof & waterproof
- Lasts up to 12 hours
- Easy peel-off application
Paint it on, let it set, peel it off — what stays behind is your colour, not a coating. Deeply pigmented, smudge-proof and waterproof for up to 12 hours, so it survives coffee, dinner and everything after.
How do I use it?
Paint it onto the lip or along the lip line, let it dry for 15 to 20 minutes, then gently peel or rub the film away. The pigment stays behind. Use it for full coverage or as a liner.
How long does it last?
Up to 12 hours. It is smudge-proof and waterproof, so it will not transfer onto cups or collars. You can layer a gloss over the top without disturbing the colour.
Can I wear it with other makeup?
Yes. Start with the stain, add the lip plumper once it has set, and finish with a gloss for a plumped, glossy finish.
Is it safe to use?
Vegan, cruelty free, sulfate free and paraben free. Peeling lifts the film only, not your skin. Avoid using it on cracked or broken lips.
Which shade should I pick?
Raspberry Rose is the everyday pink, Cherry Kiss the bright red, Wine Stain the deep berry and Cocoa Suede the warm neutral brown. All four develop slightly warmer on the lip than they look in the tube.
What if it does not suit me?
Thirty days to change your mind. Write to us and we will refund you.
The viral Peel-off Lip Stain
$29.00
Loved by 40.000+
Verified purchase
I put it on before work at seven and it was still there when I took my makeup off at eleven. Coffee, lunch, a whole day of talking — none of it touched the colour.
Verified purchase
The peeling part is oddly satisfying. You paint it on, it goes weirdly dark, you panic slightly, then you rub it off and underneath is this perfect stain that looks like your own lips but better.
Verified purchase
Wine Stain is my winter shade and Cherry Kiss is everything else. I bought the three-pack so I could stop choosing. No transfer onto glasses, which is the whole reason I switched.
Verified purchase
Took me one go to work out the trick — thin layer, leave it longer than you think, twenty minutes. First time I rushed it and it came off patchy. Second time it was flawless and lasted all night.
How it works
See the difference
Colour that stays put
Not a coating that sits on the surface and rubs off on the first cup of coffee. The pigment sets into the lip itself, so what is left after you peel is colour that moves with you — through drinks, dinner and the rest of the night.
- Up to 12 hours
- No transfer
How does it work?
Paint a thin layer onto the lip, or along the lip line if you want it to read as a liner. It looks alarmingly dark at first — that is the film, not the colour.
Leave it for fifteen to twenty minutes while it sets. Then peel or gently rub the film away. The film carries off everything except the pigment, which has settled into the surface of the lip.
What is left is a stain rather than a layer. Nothing to blot, nothing to reapply after lunch, and you can wear a gloss straight over the top without disturbing it.
- Dries in 15-20 minutes
- Works as colour or liner
How it works
1. Apply it to your lips
On your full lips or the lip line
2. Wait for 15-20 mins
Let it set, then peel or gently rub it off
3. See the colour
A stain that stays, not a layer that shifts
Real results
98%
Said the colour lasted all day
97%
Said it did not transfer or smudge
95%
Said they would buy it again
Why Novelle?
| Feature | Novelle | Others | Lipstick |
|---|---|---|---|
| Lasts up to 12 hours | |||
| Smudge-proof | |||
| Waterproof | |||
| Vegan | |||
| Cruelty free | |||
| Paraben free |
Frequently asked questions
How do I apply it?
A thin, even layer on clean dry lips — or along the lip line only if you want it as a liner. Thin is the whole trick: a thick layer dries unevenly and peels patchy.
How long do I leave it on?
Fifteen to twenty minutes. It should feel dry to a light touch, not tacky. Rushing it is the single most common reason a first attempt comes off blotchy.
It went really dark. Is that wrong?
No, that is the film and it is meant to look like that. The colour underneath is much softer. Peel it off and you will see the actual shade.
How long does it last?
Up to 12 hours. It is smudge-proof and waterproof once peeled, so it will not transfer onto cups, cutlery or collars.
Can I wear it with other makeup?
Yes. Stain first, then the lip plumper once it has set, and a gloss last if you want shine. The gloss will not lift the colour.
Which shade should I pick?
Raspberry Rose is the everyday pink, Cherry Kiss the bright red, Wine Stain the deep berry, Cocoa Suede the warm neutral. All four develop a little warmer on the lip than they look in the tube.
Is it safe to use?
Vegan, cruelty free, sulfate free and paraben free. Peeling lifts the film only, not your skin. Avoid using it on cracked or broken lips.
What are the ingredients?
Aqua, Acrylates Copolymer, PVP, Xanthan Gum, Hydrogenated Styrene/Isoprene, Polyvinyl Alcohol, Ethylhexylglycerin, CI 16035, CI 16255, CI 77491, Disodium EDTA, Hydroxyacetophenone, Aroma, Phenoxyethanol.
Where do you ship, and can I return?
Worldwide. Orders leave within 24-48 hours and reach the US in about 4-7 business days. 30 days to change your mind, refunded in full.
Paint it on.
Peel it off.
Buy 2 get 1 free, with a Mystery Gift and free shipping on us.
- Fuller lips in minutes, no needles
- Goes on over the stain once it sets
- Ships together with your order
Offer expires in --:--
Loved by 50,000+ women
