The 2-in-1 serum mascara
Twofold Mascara
$49.00
$39.00Save 20%
- Instantly longer lashes
- Smudge- and sweat-proof
- Conditions while you wear it
- Vegan & cruelty free
Mascara on the outside, lash care underneath. It glides on without clumping or flaking, holds through heat and humidity, and keeps conditioning the lash for as long as you are wearing it.
What makes it twofold?
Two jobs in one tube. The pigment lengthens and separates on contact, and the formula underneath keeps conditioning the lash for as long as it is on. You get the look now and the condition over weeks.
How do I use it?
Curl first if you curl. Start at the base and wiggle upward to the tips. Add a second coat while the first is still wet — that is what builds length without clumps.
Will it flake or smudge?
It is built not to. It holds through heat, humidity and a long day, and comes off with warm water and a cleanser rather than scrubbing.
Where do I find the ingredients?
The full list is printed on the carton. If you would like it before you buy, email us and we will send it over.
Is it safe for sensitive eyes?
No parabens and no sulfates, but if you wear contacts or react easily, patch test on the back of your hand first.
What if it does not work for me?
Thirty days to change your mind. Write to us and we will refund you.
Twofold Mascara
$39.00
Loved by 20.000+
Verified purchase
Two coats and my lashes actually touch my brow bone. No clumps, no spider legs, and it has not once ended up under my eyes by six o'clock.
Verified purchase
I wore it through a heatwave and a gym class in the same day. Still there. That alone is worth the price.
Verified purchase
Six weeks in and my lashes look better without it on, which I did not expect from a mascara. That is the serum part doing its job.
Verified purchase
Comes off with warm water and a cleanser instead of scrubbing at my eyes, which is the reason I stopped using waterproof formulas.
See the difference
Length you can see
The brush separates as it coats, so each lash is lifted on its own rather than stuck to the one beside it. That is what reads as length — not more product, but fewer lashes clumped together.
- No clumps
- Holds all day
Real results
96%
Said their lashes looked longer
94%
Said it did not smudge or flake
91%
Said their lashes felt stronger
Why Novelle?
| Feature | Novelle | Other mascaras | Lash extensions |
|---|---|---|---|
| Instant length | |||
| Conditions the lash | |||
| No clumping or flaking | |||
| Comes off with water | |||
| Vegan |
Two jobs, one tube
Buildable pigment
Lengthens and separates on contact
Conditioning base
Stays on the lash for as long as you wear it
Water-based formula
Comes off with warm water, not scrubbing
Frequently asked questions
How do I apply it?
Curl first if you curl. Start at the base, wiggle, then sweep to the tips. Add the second coat while the first is still wet — that builds length instead of thickness.
Will it clump?
Not if you work while it is wet. The brush separates as it coats; clumping comes from layering onto a coat that has already dried.
Does it smudge or flake?
It holds through heat, humidity and a long day. It is not a waterproof formula, which is deliberate — it comes off with warm water and a cleanser rather than scrubbing.
What is the serum part?
The conditioning side of the formula stays on the lash all day rather than washing off with the colour. The look is instant; the condition is the thing you notice after a few weeks.
Where can I see the ingredients?
The full list is printed on the carton, and we will send it to you before you buy if you ask. If you have a specific allergy, write to us and we will check it against the formula for you.
Is it safe for sensitive eyes?
No parabens, no sulfates, vegan throughout. If you wear contacts or react easily, patch test on the back of your hand first.
How do I take it off?
Warm water and your usual cleanser. No oil remover and no rubbing needed.
Where do you ship, and can I return?
Worldwide. Orders leave within 24-48 hours and reach the US in about 4-7 business days. 30 days to change your mind, refunded in full.
- Adapts to your skin tone as you blend
- Pairs with the lash look
- Ships together with your order
Offer expires in --:--
Loved by 50,000+ women
